Evaluation

In our media product, we have use light upbeat music, in order to create a mellow and calm scene which you would expect from a romantic comedy. We used our media knowledge to best of our ability by using red writing, for the opening credits, with white outlining. This is because usually the audience will associate red with happiness, and love. Whereas the white outline creates a sense of purity and clarity. Overall this would set a romantic feel to the beginning of our movie, and the audience would already have associated these colours with the type of movie we are doing which is a romantic comedy. We filmed our media product outside as the whether was bright and sunny, automatically; the audience would link this to a Rom-com as they would expect this type of project to be bright and not gloomy or dark. We have challenged conventions of a typical Romantic Comedy by having main and major characters of a different ethnic group. Usually the main and major characters are white, we have used mixed race guy and the girl is originally from South Africa. Usually the main and major characters would be white and a little older. Whereas ours are younger and of a different ethnic group.

Our media product was a romantic comedy, we used young adults as the actors, this in itself would attract young people as they are less likely to watch and relate to it if there are older actors. We made sure the characters were dressed appropriately and looked like young adults that they are. Others with the same dress sense would be able to relate to them and think 'I have that top at home or I have them trainers'. We used a song by Adele called someone like you as it’s currently in the charts, Its a very popular song and it seems all ages like to listen to it. The lyrics and the song share the same meaning to our media product, as its all about love and we made a romantic comedy. By using that song we attracted different type of people due to it being in the charts currently. As our characters are different ethnicities, its open to more people and more people would be able to relate to them and think well that's happening to me. It’s also in a realistic situation as we live in a diverse society with many different ethnicities and cultural backgrounds. They both look like two everyday normal couples that you would see on the streets; this makes it easier to understand the film and what it’s about.

The media institution that would distribute my film would be Working Title. They are a British production company, and are based in London. The company was founded in 1983 by Tim Bevan and Sarah Radclyffe. I chose this company as they usually make romantic comedies and that is the genre that I chose to do. One of the films they have made is four weddings and a funeral. They use many well known British actors in their romantic comedies like Hugh Grant, Keira Knightly, Colin Firth etc.The ages that we are targeting would be 18-30. We chose this age as from the findings of our questionnaire we found that was the typical age range of people who watch romantic comedies. As they have experienced these problems in a relationship and it makes sense to them. This film is targeted at women as men don’t usually watch romantic comedies.  Our film is not for one particular ethnicity but for all ethnicities to enjoy and watch.  As we have not concentrated on race but on the relationship at hand. We have not targeted any particular class, as we want all social classes to enjoy it whether they are middle class or working class. We didn’t want any stereotypes to be used in our film.

We want to attract our audience in many different ways; we will create teaser trailers that show the main essence of our film. We will make a website to promote the film, all the characters profile will be on there, the release date of the actual film etc. The traditional marketing I would use is the film premiere preferably in London as its central and most people know were it is, and an international news conference so more people around the world watch the film. One way we intended to promote the film is virally by having pop-ups when you go on some websites. This would make more people aware of the film. Another form of advertising would be by advertising our film on billboards and on buses as a wide range of society use public transport therefore attracting more people, having TV interviews with the main actors so they can tell the audience what the film is about. By having newspaper interviews, TV adverts especially in between popular programmes as the TV ratings would be high. Another form of advertising would be Radio interviews as many people listen to music on the radio or just generally have it on in the car, and last but not least by releasing the trailer in the cinemas and YouTube. I would also collaborate with big companies like coca-cola and MacDonald’s and make deals with them so they can help with the promotion of the film. They can give out toys of the main characters with every happy meal. After the release of the film in the cinemas and it has been out a while I would then release it on Blu-ray.

Our media product was a romantic comedy, we used young adults as the actors, this in itself would attract young people as they are less likely to watch and relate to it if there are older actors. We made sure the characters were dressed appropriately and looked like young adults that they are. Others with the same dress sense would be able to relate to them and think 'I have that top at home or I have them trainers'. We used a song by Adele called someone like you as it’s currently in the charts, Its a very popular song and it seems all ages like to listen to it. The lyrics and the song share the same meaning to our media product, as its all about love and we made a romantic comedy. By using that song we attracted different type of people due to it being in the charts currently. As our characters are different ethnicities, its open to more people and more people would be able to relate to them and think well that's happening to me. It’s also in a realistic situation as we live in a diverse society with many different ethnicities and cultural backgrounds. They both look like two everyday normal couples that you would see on the streets; this makes it easier to understand the film and what it’s about.

The media institution that would distribute my film would be Working Title. They are a British production company, and are based in London. The company was founded in 1983 by Tim Bevan and Sarah Radclyffe. I chose this company as they usually make romantic comedies and that is the genre that I chose to do. One of the films they have made is four weddings and a funeral. They use many well known British actors in their romantic comedies like Hugh Grant, Keira Knightly, Colin Firth etc.The ages that we are targeting would be 18-30. We chose this age as from the findings of our questionnaire we found that was the typical age range of people who watch romantic comedies. As they have experienced these problems in a relationship and it makes sense to them. This film is targeted at women as men don’t usually watch romantic comedies.  Our film is not for one particular ethnicity but for all ethnicities to enjoy and watch.  As we have not concentrated on race but on the relationship at hand. We have not targeted any particular class, as we want all social classes to enjoy it whether they are middle class or working class. We didn’t want any stereotypes to be used in our film.

We want to attract our audience in many different ways; we will create teaser trailers that show the main essence of our film. We will make a website to promote the film, all the characters profile will be on there, the release date of the actual film etc. The traditional marketing I would use is the film premiere preferably in London as its central and most people know were it is, and an international news conference so more people around the world watch the film. One way we intended to promote the film is virally by having pop-ups when you go on some websites. This would make more people aware of the film. Another form of advertising would be by advertising our film on billboards and on buses as a wide range of society use public transport therefore attracting more people, having TV interviews with the main actors so they can tell the audience what the film is about. By having newspaper interviews, TV adverts especially in between popular programmes as the TV ratings would be high. Another form of advertising would be Radio interviews as many people listen to music on the radio or just generally have it on in the car, and last but not least by releasing the trailer in the cinemas and YouTube. I would also collaborate with big companies like coca-cola and MacDonald’s and make deals with them so they can help with the promotion of the film. They can give out toys of the main characters with every happy meal. After the release of the film in the cinemas and it has been out a while I would then release it on Blu-ray.

Doing this film has helped me develop my knowledge of certain technologies. I have learned how to use the mini DV cameras. One of the particular things I learnt was how to zoom and pause the camera. I learnt how to do voice over’s just using the camera which was very useful as I needed a voice over for my film. I have also learnt how to edit films using final cut pro. I made my own title sequence, played the film and had the titles playing over it. I made sure the font and the colour of the text matched the genre I was doing. I chose a song and out it on myself, I downloaded it from my phone onto the computer. I had never before this media course used a blog or ever made one. So it was interesting to see how it would go. I chose my own background colour, I liked this as I chose a background that would represent me it was Colourful and bright. I have also learnt about the 180 degree rule while making my film. It was very important as if I broke the rule I would confuse my viewers. I had  to make sure the eye line is a match this basically meant making sure the eyes of both the characters from a shot reverse shot matched in terms of location on the screen. I also had to make sure not to brake the match on action. This meant when using seamless editing where a point of action e.g. handing something to someone, is shot from a different angle as it’s the point of action creating a match. We practised this before our production, we had to make sure we understood the rule and how not to brake it. All of these things have helped me create my production and my blog.